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Zulu Digital
The Future of Call Tracking.
Zulu Digital - Call Tracking Introduction
Zulu Digital is Australia’s fastest growing call tracking solution company, providing bleeding edge insights into digital advertising spend and optimisation. Specialising in inbound numbers including 13, 1300, 1800 and local geographic numbers, as well as advanced telephony solutions, Zulu Digital is able to offer clients real data and call analytic insights they can use to maximise their advertising spend.
An ultra-flexible integration (API), facilities data sharing across any 3rd party platform including CRMs, Google’s suite of products and other management reporting tools. Resulting in more informed decisions when allocating budget to campaigns, identification and targeting of high value customers and operational support costs.
65% of businesses consider phone calls to be their highest quality lead source, yet many businesses don’t know where the calls are coming from. The Zulu Digital team is able to bridge this gap!
Using real call insights and accurate call analytics, Zulu Digital is able to easily track calls across different marketing platforms and report on exactly how they are generating results. This provides our clients with unrivalled feedback on marketing campaigns, allowing them to manage future campaigns more effectively. Our advanced reporting platform is built on the latest technology and is powered by the Optus network.
Zulu’s team of experts are the very best in the industry, having provided call tracking solutions to some of the Australia’s biggest names across many industries including finance, travel, health, insurance, legal and automotive.
Zulu Digital provides seamless integration and insights across any 3rd party marketing or operational platform, resulting in a true 360 degree view of what initiatives are generating results and converting sales. All while allowing you a simple and accurate view of your return on investment.
Zulu has over 10 years of industry knowledge providing businesses of all sizes the ability to accurately and easily track all calls, identify key insights and seamlessly integrate with any 3rd party platform.
Out of the box integrations include: Google Analytics, AdWords, DoubleClick, Salesforce, Zoho, Omniture, Kenshoo, Marin, Marketo, and Optimizely.
That said the flexibility of our API means we can push and pull data from any bespoke or bleeding edge platform.
Trackable Numbers
Calls are important – 43% of all online search-related conversions take place over the phone and the majority of businesses consider phone calls their most valuable source of leads.
Specialising in all inbound numbers including 1300, 1800, 13, and Local Geographic Tracking numbers, Zulu Digital will provide you a platform to gain deeper level insights into this critical touchpoint.
Online Numbers
Online tracking numbers give you insights into what happens before, during and after a call. If you’re not tracking calls then you probably don’t have all the relevant information about which digital channels are generating calls, including SEO, PPC, AdWords, display, banner ads, social media, affiliate marketing, referring sites and more.
Zulu Digital also offer a number of unique telephony products including Call Recording, Customisable IVRs, Marketing Source Call Whispers, Call Scoring and Click to Call Back Services.
Additionally, we are proud to be one of Australia’s first to provide live Voice Transcription, including the ability to score sales staff as well record the full data log to any CRM in real-time.
SMS Notifications
Zulu offer a live sms service, which triggers a campaign or brand related SMS to be sent immediately after the call has ended. This allows customers the ability to continue the conversation after the phone call has ended and results in dramatically higher close rates.
Pre-determined responses can be set, allowing you to minimise staffing requirements all while building a stronger customer relationship.
Again all data can automatically be saved to any 3rd party CRM.
IVR
Zulu’s Interactive Voice Response (IVR) solution can be tailored to your business requirements offering 1, 2 and level 3 IVR layers, postcode IVRs and automatic location based routing IVRs.
Additionally all IVR captured information is recorded in our reporting platform, again providing optimisable insight into marketing channel and location success.
Call Recording
Recording calls generated by your marketing funnels, will allow you to gain a better insights into what key drivers successfully converts opportunities, as well as deficiencies in current training and sales messaging.
Call Whisper
Call whisper messages provide a pre-call notification to the phone representative before the call connects. Pre-call messages can be specifically tailored to your business requirements and includes brand and/or marketing channel notifications.
Click to Call Back
Providing user the ability to request a call back at a more convenient time or during business hours means you can capture potential customer information while your office is closed. This automated feature will initiate a call between both the user and your business at the customers predetermined time.
Call Wrap-Up
Using the keypad to add insights like sales outcome, value, rep ID, product number and more Call Wrap-Up can provide valuable insights into the success of a phone call.
Additionally, Call Wrap-Up allows you the ability to easily identify the marketing characteristics of high value customers without requiring a sophisticated CRM solution and integration.
Voice Transcription
Wasting valuable time listening to call recordings to gain sales insights. Voice transcription and scoring, can automatically transcribe and score the phone calls based on your specified criteria. Zulu's technology can keyword sniff to identify the most purchase ready or high value customers as well as populate your CRM with the entire conversation.
Integrations
Pushing data into your third party platforms is essential for the fractured delivery environment we now work in. Zulu's call tracking solution seamlessly integrates with a range of industry leading software platforms and will instantly push call data into these platforms allowing you the ability to analyse and gauge meaningful insights based on complete and accurate information.
Tag Management
If you are currently using Google Tag Manager, SuperTag or Tealium to implement code, Zulu’s tracking code easily dovetails into these platforms.
Google Analytics
Zulu’s call tracking solution integrats with Google Analytics and other Google Suite solutions. With call events updated in real time and providing instant insights you can easily track phone calls to a keyword level, providing insights into cost per call, Call Wrap-Up conversion metrics and more.
AdWords
AdWords is an important way to promote your website or landing page. With Zulu’s online tracking numbers you can accurately attribute phone calls to the specific keyword, ad creative, time of day, day of week and other metrics essential to optimising your ad spend.
Bid Management Platforms.
Accessed through your bid management platform, Zulu will allow you to see live call data against real-time bidding scenarios. Allowing you to make more informed marketing decisions. Out of the box integrations already exist with DoubleClick, Acquisio, Marin, Kenshoo and PHG.
Trigger Marketing Platforms
Integrating Zulu’s call tracking solution to your marketing automation software such as Marketo will provide greater insights into your customer’s journey which in turn will give you the vital information and the realtime ability to streamline your marketing message based on how they respond.
Split Testing (A/B Testing) Platforms
Zulu can integrate with your current split testing platform such as Optimizely, easily allowing to you to track which website version or landing page is converting. Providing essential insights and allowing you to confidently deliver an effective website engagement strategy.
CRM (Customer Relationship Manager)
We know inbound phone calls are an important part of the sales journey. Zulu’s call tracking integration into your CRM is essential, allowing you to track, measure and follow new leads from that all important original touch point.